Strategic Assessment
HOW A BUSINESS PERFORMS IN A FAST-MOVING WORLD

Question #1: My business knows clearly where growth is expected for the next 3 years, in our market for our products/services, market segments, and geographic areas.

Caveat. Your Business Backbone is the strategic configuration you have selected for your business. It is made up of the customers, products/services, market segments, and geographic areas you have chosen to target. Just like your physical backbone, your Business Backbone provides support, flexibility and strength to your business. If you can see clearly where growth is expected over the next 3 years (for example, by leveraging Carlos Dias’ Web TrendWatcher™ process), you can select a Business Backbone that is configured to maximize your growth.