Strategic Assessment
HOW A BUSINESS PERFORMS IN A FAST-MOVING WORLD

Question #3: We have created a unique “Customer Value Proposition” that focuses on delivering those five attributes that customers think about when buying a product/service like ours.

Caveat. Most businesses mistakenly design products/services around the feature-sets that the business wants to offer. The result is a set of “me-too” or “so-what?” products that fail to inspire customers. 

Instead, by discovering the key attributes your targeted customers actually value, and strategically combining them into a cascade of high-value, highly-differentiated “Customer Value Propositions” (for example, by using Carlos Dias’ Value-Mapping Predictive Scenario™ tools), you create products/services that are so attractive, your customers feel compelled to buy them.  The result?  Forget about price wars. Your Customer Value Proposition-based brands make your competitors’ products irrelevant.