Strategic Assessment
HOW A BUSINESS PERFORMS IN A FAST-MOVING WORLD

Question #5: We have “sharpened” our competitive advantage through continuously increasing the value offered to our clients, to become leaders in our market.

Caveat. Market followers use old assumptions and copycat tactics to price and position their product/services.  In essence, they are allowing their competitors dictate how much profit they can achieve.  By contrast, market leaders create “Competitive Positioning Advantage” that allows them to generate high, sustainable profitable growth.

To accomplish this, they not only create Customer Value Propositions that offer high value to their targeted Business Backbone, but they also create unique Business Models and Competitive Strategies that allow them to capture back that value in the form of profit (for example, by applying Carlos Dias’ powerful Strategic Business Modelling process  to build internal and external ecosystems that give you the agility to generate high customer value effectively, and  his Price & Positioning strategic process to position your products/services effectively relative to your competitors, at a profitable but affordable price/value ratio). That is how market leaders sharpen their competitive advantage –and how they position themselves to be always first-to-market, communicating continuously increasing value while ensuring sustainable profitable growth.