Strategic Assessment
HOW A BUSINESS PERFORMS IN A FAST-MOVING WORLD
Question #5: We have “sharpened” our competitive advantage through
continuously increasing the value offered to our clients, to become
leaders in our market.
Caveat. Market followers use
old assumptions and copycat tactics to price and position their
product/services. In essence, they are allowing their competitors
dictate how much profit they can achieve. By contrast, market
leaders create “Competitive Positioning Advantage” that allows them to
generate high, sustainable profitable growth.
To accomplish this, they not
only create Customer Value Propositions that offer high value to their
targeted Business Backbone, but they also create unique Business Models
and Competitive Strategies that allow them to capture back that value
in the form of profit (for example, by applying Carlos Dias’ powerful
Strategic Business Modelling process to build internal and
external ecosystems that give you the agility to generate high customer
value effectively, and his Price & Positioning strategic
process to position your products/services effectively relative to your
competitors, at a profitable but affordable price/value ratio). That is
how market leaders sharpen their competitive advantage –and how they
position themselves to be always first-to-market, communicating
continuously increasing value while ensuring sustainable profitable
growth.