Strategic Assessment
HOW A BUSINESS PERFORMS IN A FAST-MOVING WORLD

Question #9: We have “clearly” defined our “competitive positioning strategy”, and each manager can write it in a few sentences.

Caveat: Once again, you can’t score higher than 4 on this question if you scored low on Questions 1 to 5. Your competitive strategy should tell you how you are positioned relative to other competitors, and how you will price your products so as to capture the highest share of your market while maximizing sustainable profitability (for example, by applying Carlos Dias’ process for building Singular Competitive Strategies).