Strategic Assessment
HOW A BUSINESS PERFORMS IN A FAST-MOVING WORLD
Question #9: We have “clearly” defined our “competitive positioning
strategy”, and each manager can write it in a few sentences.
Caveat: Once again, you can’t
score higher than 4 on this question if you scored low on Questions 1
to 5. Your competitive strategy should tell you how you are positioned
relative to other competitors, and how you will price your products so
as to capture the highest share of your market while maximizing
sustainable profitability (for example, by applying Carlos Dias’
process for building Singular Competitive Strategies).