Strategic Assessment
HOW A BUSINESS PERFORMS IN A FAST-MOVING WORLD

How high should your ROA be? Carlos provides a good rule of thumb in the Verification Question below.

VERIFICATION QUESTION: What is your ROA (Return on Assets)? To calculate ROA (sometimes referred to as “Return on Investment”, divide your company's annual net profits by its total assets. Your answer should display as a percentage.
 
Caveat: A healthy ROA should be higher than 10%. 

If your Total Score was 80 or higher, your ROA should be over 10%. If it is not, you are probably scoring yourself too high in Questions #1-10.  Please go back and read the Caveats attached to these questions, to see if you can find areas where you may be mistakenly optimistic.